Criminal Defense Advertising: The Benefits and Detriments of a Super Bowl Commercial

The Super Bowl draws approximately 150 million viewers, making it the most watched program on American television each year.  Due to this expansive viewership, a 30-second national advertisement can cost as much as $4 million.  Many large companies, like Budweiser and T-Mobile, run more than one commercial in an effort to reach as many viewers as possible. However, not all ads that run during the Super Bowl are funded by multimillion-dollar corporations.  Many time slots are filled by local companies looking to advertise regionally without the extreme costs of a national airing.